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# New Feature Alert: Duplicate Detection with Web Presence Review

Published by Danny Hakimian - CEO & Founder on September 12, 2023

We've observed an increasing trend of fraudulent activity where imposters duplicate the websites of legitimate businesses when trying to access payment services. This presents obvious challenges for compliance and risk assessment.

To address this, we've added a new feature to TrueBiz's Web Presence Review —Duplicate Detection.

## How it works:

- 💬 Input the merchant’s website URL for verification under the usual Web Presence Review search
- 🔎 Our system scans for matches to the text content across 100M+ websites within 30 seconds
- 🔗 Receive a link and screenshot of any duplicate websites found together with a % match

This feature efficiently reduces imposter fraud, while helping you understand the connectivity between the merchant in question and others.

[Come see a demo](https://calendly.com/dannyhak/truebiz-demo) and learn about how we've identified these new and active fraud rings today!
